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The Connected Car
What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? Media strategist, researcher and consultant Mark Ramsey explores the future with Toby Trevarthen, VP Monetization for Aha by Harman, provider of platforms to automakers and the “connected” car.
Thursday November 7 2013
What will the auto dashboard look like in five years?
What is the role of radio in the future of that dashboard?
Ramsey’s gaze is focused on what’s really on the horizon: “…a reimagining of the car and, more to the point, the time consumers spend in that car. The car will transform from a transportation device with the ability to distract from the drive (thanks to radio in particular) to a playground not just for content but for solutions to problems of time and space.”
Read the full article and watch the interview here